IAMRUNBOX is focused on getting people out of their cars and running, cycling, or walking to leave a greener footprint. They wanted to engage their community in a new way and to also reach a new audience with some fun activities.

The world includes gameplay, looping video, e-commerce, information panels, an in-game digital backpack giveaway in partnership with Ready Player Me, as well as a real world giveaway of some physical bags to those that are fastest to the goal in the world.